USA Football is the Official Youth Football Development Partner of the National Football League (NFL), its 32 teams, and the NFL Players Association. This partnership allows the NFL, its 32 teams and the NFLPA to focus on fan development while utilizing USA Football's expertise in developing youth football players and coaches.

USA Football Month

NFL & NFLPA recognize August as “USA Football Month” as America gets back to football.

USA Football and its mission of youth and amateur football development are emphasized across the NFL every August through youth football scrimmages in NFL venues, USA Football messages during network telecasts, stadium video board promotion and NFL team web sites. USA Football is the official youth football development partner of the NFL, the NFL Players Association and all 32 NFL teams.

USA Football Month Initiatives

  • USA Football television commercial for network and local game telecasts promoting youth football during NFL preseason and regular season games.
  • More than 100,000 NFL team-donated preseason game tickets for youth football players
  • On-field promotion throughout the preseason through "USA Football" field stencils and end zone banners
  • In-stadium "USA Football Month" scoreboard video messages
  • USA Football Captain's Packs, available through, which empower coaches to reward players who demonstrate football's team-first values
  • Youth football scrimmages in NFL stadiums on preseason game days
  • USA Football is the only organization in the NFL's 90-year history to be recognized as the league's official youth football development partner.

  • Commercial

  • USA Football Month Highlights

"USA Football is proud to be the official youth football development partner of the NFL, the NFLPA and the league's 32 teams," said USA Football Executive Director Scott Hallenbeck. "From youth leagues to the NFL, football captures the imagination of all fans, regardless of age, and instills discipline, responsibility and physical fitness in our young people. We're proud to lead the game's development and further strengthen our NFL and NFL Players Association partnerships."

"USA Football Month encourages young people to be active and provides them with the necessary structure to enjoy our sport through thousands of youth leagues," said NFL Senior Advisor to the Commissioner and USA Football Board Member Joe Browne. "We in the NFL strongly support USA Football."

"The NFLPA and its 1,800 players are proud to join USA Football and the NFL in showing a unified commitment to youth football," said NFLPA Senior Director of Player Services and Development and USA Football Board Member Jason Belser. "USA Football stands for teaching the game the right way, and the NFL preseason is an ideal time to herald the sport's fundamentals as well as the excitement and anticipation we feel during this time of the year. We salute the young people and selfless volunteers who power youth football."